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DALLAS Two weeks after losing creative chores for Pennzoil Motor Oil, GSD&M’s media duties for the brand and for sibling Quaker State Motor Oil are in jeopardy.
Steve Hanson, Shell Lubricants’ svp of motor oil brand marketing, confirmed the media business of those brands will be put into review. He also said Roth Associates of New York, which handled the Pennzoil creative review, will manage this competition as well.
Pennzoil and Quaker State spent an estimated $30 million and $15 million, respectively, on advertising last year, per CMR.
GSD&M,
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