Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DreamWorks SKG last week awarded its estimated $100 million media account to GSD&M in Austin, Texas.
GSD&M had shared film assignments for the past seven months with incumbent Focus Media of Santa Monica, Calif., as the studio measured the capabilities of both agencies in its consolidation. GSD&M handled Prince of Egypt, while Focus was assigned Antz.
The win is another industry coup for the shop’s media department, which surprised Madison Avenue four years ago by nabbing the $180 million New York-based MasterCard media business.
“Yes, there seemed to be some surprise when we got into this review,” said GSD&M representative Eric Webber, “but we’re not a media novice by any means.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in