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LOS ANGELES The PGA Tour is launching a campaign that touts the inaugural FedExCup golf championship.
The work, via Omnicom Group’s GSD&M, breaks next week and runs through the August playoffs.
“The whole idea of golf has changed because of the introduction of a playoff system and having an ultimate champion, with a $10 million purse, ” said Tom Gilmore, svp, group creative director at the Austin, Texas-based shop.
Tiger Woods appears for the first time in a spot touting PGA action, said Ric Clarson, svp, brand marketing, PGA Tour in Ponte Vedra, Fla.
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