GSD&M Takes Tostitos Creative

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DALLAS Frito-Lay has awarded creative duties on Tostitos to Omnicom Group’s GSD&M, the shop has confirmed.

Frito-Lay has spent $30 million on media this year through October to advertise Tostitos, according to Nielsen Monitor-Plus.

A GSD&M representative declined to provide more details about the win and referred calls to the client, who could not be reached for comment.

However, shop president Roy Spence said his agency is “thrilled” to be part of the Frito-Lay family. “We’re particularly proud to be chosen as [lead agency] for Tostitos, since it is one of the most important brands in the Frito-Lay portfolio,” he said.

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