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Like the presidential contenders, GSD&M has its eye on undecided voters. The Austin, Texas, agency believes the issues voters weigh when picking candidates are the same ones that will prompt them to open their wallets for goods and services once the election is over.
To prove its theory, the shop has teamed up with research firm WirthlinWorldwide and public relations shop Fleishman-Hillard to prepare four studies on how issues such as national security, foreign policy and healthcare affect consumer confidence.
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