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By Steve Krajewski
DALLAS–Haggar Clothing Co. here shifted its $12.5 million advertising account to GSD&M last week, citing conflicts with incumbent Goodby, Silverstein & Partners’ recently acquired Nike business.
Alan Burks, senior vice president of sales and marketing for Haggar, said he decided to move the account because of the crossover between Haggar and Nike, specifically in the golf apparel area. Burks said there was no review for the business.
‘Golf is an obvious problem, but from a very broad standpoint, an apparel dollar is an apparel dollar,’ he said.
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