GSD&M Scores Twice With AT&T

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LOS ANGELES Omnicom Group’s GSD&M Idea City in Austin, Texas, has added creative duties for two divisions of AT&T, previously handled in-house.

Those divisions are: 411 Services and 1-800-YellowPages. Ad spending for the units could not immediately be determined. AT&T in recent years has spent in excess of $50 million in measured media to support those units, with the 411 services receiving the lion’s share of the ad spend, per Nielsen Monitor-Plus.

Wendy Clark, svp, advertising at AT&T, confirmed the agency’s hire and said in a statement, “There’s no better partner to help spread that message than GSD&M Idea City.”

“We’ve





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