GSD&M Recalls the Famous as Kids at the YMCA

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A GSD&M campaign, which broke on Christmas Day, helps the YMCA celebrate its 150th anniversary in America.

The Young Men’s Christian Association, established in London in 1844, began seven years later in this country in Boston. Television ads celebrating the organization’s sesquicentennial birthday are the first major national campaign created by an outside agency in the Y’s long history, said YMCA director of association advancement Dan Maier. “GSD&M was selected specifically because their approach is similar to the Y—very positive and very fun,” he said.

Three television spots show Martin Luther King Jr.,



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