GSD&M Loses In PGA Pitch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




CHICAGO – Foote, Cone & Belding here sank a long putt to win the $4 million launch assignment for PGA Tours International Federation’s new World Golf Championships.
FCB was competing for the account in a tough foursome of finalists, including GSD&M, Austin, Texas, agency of record for the PGA Tour; D’Arcy Masius Benton & Bowles, Troy, Mich., which handles Senior PGA Tour sponsor Cadillac; and Grey Advertising, New York.
Executives at GSD&M could not be reached for comment at press time.
Edward Moorhouse, executive vice president of the Ponte Vedra Beach, Fla.-based





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in