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GSD&M plans to “aggressively” look for other business in the automotive segment once the $50 million U.S. advertising account of Land Rover shifts to Young & Rubicam in October, GSD&M president Roy Spence said.
GSD&M is not eyeing any particular car account, said Spence, who suggested the shop declined to participate in a number of auto industry pitches in the last year that would have caused a conflict.
“We’re not obsessed with [the segment], but we are good at it, so I hope our knowledge and wisdom and smarts can be used with another brand and purpose,” he said.
On Oct.
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