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DALLAS Southwest Airlines aims for the cheap seats in a new spot from Omnicom Group’s GSD&M that touts the carrier as less penny-pinching than its competitors.
The spot, entitled “Coins”, opens with a businessman trying to open the overhead storage bin on a plane, then realizing he has to insert a quarter to gain access. Ditto for tilting back the seat or releasing the tray table.
As he appears miffed at the difficulty, a young boy in the next seat looks to him and asks: “Is this your first flight?”
The male voiceover says: “Tired of being nickel and dimed by other airlines? At Southwest Airlines, our leather seats, blankets, pillows, snacks and smiles are always free.”
The
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