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Acquires SBC Telecom’s $15 Mil. Business
DALLAS–SBC Communications chose roster shop GSD&M last week to handle advertising for its new long-distance service, SBC Telecom, an account valued at $15 million.
San Antonio-based SBC applied this month with the Federal Communications Commission to provide the service in Texas. It could begin operating as soon as April, pending the regulatory agency’s approval.
A formal review was not held, but roster shop Goodby, Silverstein & Partners in San Francisco, which handles SBC’s Pacific Bell division, was under consideration, in addition to GSD&M of Austin, Texas.
“GSD&M for a year or more has been the agency for Southwestern Bell in Texas.
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