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GSD&M in Austin, Tex-as, has launched the first of three new ads in a national television campaign for the Fannie Mae Foundation.
Ad spending was not disclosed, but sources said the spots–cut in 30- and 60-second versions–will be backed by as much as $10 million. The foundation’s 1998 ad budget is an estimated $30 million.
The commercials will air on ABC, CBS, NBC, Fox and cable networks. The ads feature once run-down neighborhoods–like Genesis Park in Charlotte, N.C.–that
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