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NEW YORK The anti-smoking group American Legacy Foundation said it has appointed Eric Asche senior vice president of marketing.
Asche had been with ad shop GSD&M in Austin, Texas, where he was an account director. He worked with Legacy on several campaigns while on staff at the Omnicom Group agency, according to Joseph Martyak, the client’s evp of marketing, communications and public policy.
Asche replaces Beverly Kastens, who had been vp of marketing. She recently left Legacy, but will continue to work with the foundation through her consulting practice, Martyak said.
Asche
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