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Gaylord Entertainment Co. has handed GSD&M a short-term corporate image assignment.
The diversified holdings of Gaylord Entertainment include the Grand Ole Opry, Opryland Hospitality Group (a hotel operation), Country Music Television International, Word Entertainment, and other music publishing and broadcast interests.
Austin, Texas-based GSD&M has been given the job of creating a greater national awareness and a heightened brand recognition for Gaylord Entertainment of Nashville, Tenn., and its subsidiaries.
Regarding the branding assignment, GSD&M representative Eric Webber told Adweek, “We delivered the look, the positioning, the idea that they thought nailed the business they’re in.”
–J.
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