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GSD&M’s first work for AARP offers a glimpse into how the Omnicom shop will relaunch the brand early next year.
The three election-oriented TV spots are edgier and, in some cases, funnier than previous AARP work.
The ads use social security and prescription drug prices to motivate viewers to “know where the candidates stand and vote.” Each closes with a frame of the AARP logo.
Two humorous commercials show workers putting up with irritating aspects of their jobs.
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