Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Gauger + Santy is launching a TV campaign this week for the Homebuilders Association of Northern California that encourages homeowners to call their contractor, not a lawyer, when they have a problem with their residence.
“Contact your builder first” is the message delivered in three spots that oppose lawyers who draw homeowners into group lawsuits.
“Welcome Home,” “Lawyer Plumber” and “For Sale, Forever” will air on cable television in the East Bay through early November.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in