Bows Hispanic Campaign for Life Cereal
DALLAS--Grupo Cuatro Publicidad has launched a national Hispanic campaign for Life Cereal.
A new television spot features kids on cereal box covers coming to life to assist a mother with her shopping.
The commercial began airing last month on Telemundo and Univision.
The campaign is the second for the Quaker Oats brand by Grupo Cuatro, a subsidiary of Berry-Brown Advertising in Dallas.
The ad addresses the consumer backlash against the overwhelming number of cereals, the feeling of having "too many choices" that hits shoppers in supermarket aisles.
In the spot, a little girl on a Life box awakens through animation and tells a confused mother how tasty the cereal is. A boy on a neighboring cinnamon Life box jumps in and supports her. The pair is later seen winking and laughing on the family breakfast table.
"Cereal Life. Piensa en tu familia" ("Life Cereal. Thinking of your family.") is the tagline.
Grupo Cuatro also handles Quaker brands Cap'n Crunch, Aunt Jemima pancakes and syrup, Instant Oatmeal and bagged cereals. Other clients include Daisy Sour Cream, Wolf Brand Chili and the recently acquired Primeco.