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ATLANTA The Florida Citrus Growers said it has signed Tampa Bay Buccaneers head coach Jon Gruden as spokesperson.
Public relations firm Golin/Harris in Chicago will provide communications support for the partnership. The Richards Group in Dallas handles advertising.
The five year contract will pay $4.2 million to the 2003 Super Bowl champions, with Gruden receiving an undisclosed portion.
As spokesperson, Gruden will focus on building statewide awareness of the ways in which citrus contributes to the state’s social and economic welfare.
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