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ATLANTA GroundRush Media next week launches its spot for BET’s “I Want to Work in Television” sweepstakes, the agency said.
Atlanta-based GroundRush’s 30-second TV commercial touts the national cable network’s promotional contest, co-sponsored by Black Entertainment Television and Monster.com, both of New York.
The spot features BET host Tiffany explaining the contest’s rules. Mike Johnson, co-founder and chief executive officer of GroundRush, provides a voiceover. Potential contestants are urged to visit the BET.com Web site and complete a questionnaire provided by Monster.
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