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To promote its new handheld massager, Waterpik Technologies is breaking TV work next week that illustrates the possible effects of a stressful day.
Created by Ground Zero, Marina del Rey, Calif., the “Stress Ball” spot touts the AccuReach Massager. It shows a man named Gilson who is called into his boss’ office. Behind closed doors, the boss bellows, “You want to make manager?! You’re lucky if you make my coffee!” The door opens and Gilson, played by a contortionist, is literally in knots on the floor.
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