Ground Zero's 'Knowledge' Duo Head to Freeman

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Cliff Freeman and Partners has hired Grant Holland and Guy Schelmerdine, the creative team behind Ground Zero’s award-winning “Knowledge” campaign for ESPN2.
The move comes with six other hires (two more on the creative side and four in account management) in response to the shop’s five new business wins since June.
Holland and Schelmerdine join the shop as copywriter and art director. “Knowledge,” their best-known work, won the Sweepstakes Award at the Ad Club of Los Angeles’ Belding Awards and a Silver Pencil at the British D&AD awards, both held earlier this year.

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