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LOS ANGELES–Ground Zero has been awarded Waterpik Technologies’ $10-15 million creative and media planning account following a three-month review.
The pitch also included finalist Gabriel Diericks Razidlo in Minneapolis, with a third finalist, DDB in Dallas, withdrawing from contention due to a conflict with client Clorox. The account had been with FCB San Francisco for the past 15 years.
“We were looking for somebody a bit smaller, with fresh thinking,” said Stanzi Prell, director of marketing for Waterpik in Fort Collins, Colo.
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