Ground Zero Wins Voss

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Voss USA, the U.S. division of bottled-water com-pany Voss of Norway ASA, last week tapped Ground Zero to be its agency of record, marking the shop’s new East Coast office’s first win.

Ground Zero, which opened in New York on Oct. 16, won the business without a review. The client’s former shop, Fri-erson Mee + Partners in New York, had handled the account since November 1998. Voss moved the account because it wanted an agency with a strong presence on both the West and East coasts, sources said.

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