LOS ANGELES Independent Ground Zero won both the Sweepstakes and Best Book prizes at the 39th annual Los Angeles Ad Club's Belding Awards last night at the Annex at Hollywood and Highland.
Decisive in victory in both categories were 30-second spots, produced for The History Channel [Adweek, June 14, 2004], in which contemporary subjects are seen at famous historical locations and soon surrounded by black-and-white documentary footage. The WW II Normandy-invasion spot of the "Know where you stand" campaign, contrasting a French woman and child to the hallowed ground, won the Sweepstakes. The Best Book also included work for ESPN, Best Buy, Virgin Mobile, Atlantis and Kerner. Court Crandall, creative partner and founder of the Marina del Rey, Calif., shop, accepted both awards. "Know where you stand" was also named best complete campaign.
"Winning the Best Book and all the bowls was a big accomplishment," Crandall said. There was a lot of local competition, agencies with big clients, so that really said something."
Best consumer magazine bowl went to Omnicom's TBWA\Chiat\Day, Playa del Rey, Calif., for Infiniti. Best magazine campaign winners included MDC Partners' Crispin Porter + Bogusky's now defunct Los Angeles office (Borders); Ground Zero (History Channel); and TBWA\C\D (Mark Levinson, Harmon International, Tannhauser, Muscatel and Forsythias).
Best television commercial awards went to CP+B (Borders); last year's Best Book winner, independent davidandgoliath, Santa Monica, Calif. (three Bacardi spots); independent Secret Weapon Marketing (Jack in the Box); TBWA\C\D (Ballpark franks, Sony PlayStation); and WPP Group's Young & Rubicam Brands, Irvine, Calif. (Land Rover, Next Level Fitness).
Best campaign bowls went to Ground Zero for ESPN Winter X Games IX and ESPN Football Gameday and TBWA\C\D for Ballpark and PlayStation.
Dentsu's Colby & Partners, Santa Monica; Omnicom's DDB, Los Angeles; independent DGWB Advertising, Santa Ana, Calif.; and Ground Zero won bowls for spots costing under $50,000, with the latter honored for its History Channel campaign.
Interpublic Group's Foote Cone & Belding, Irvine, Calif., and Omnicom's Tequila won best sales promotion awards for Taco Bell and Sony Qualia, respectively. Independent Ignited Minds, Marina del Rey, and TBWA\C\D were recognized for self-promotion. DDB (Manzanar, Muslim project), davidandgoliath (Food Bank of Southern California) and TBWA\C\D (Volunteers of America) earned public service kudos.
Ground Zero and independent WongDoody, Los Angeles, won miscellaneous bowls for ESPN, Miller Brewing and Andiamo. Interactive bowls went to Animax for work on a Starlight Starbright Children's Foundation project and Publicis Groupe's Saatchi & Saatchi, Torrance, Calif., for Land Cruiser.
Hispanic advertisers collecting Beldings included independent al Punto (print PSA for the Florida Freedom Partnership), Tustin, Calif., and Publicis' Conill, Los Angeles, for best television commercial under $50,000 (Telemundo 52).