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LOS ANGELES Independent Ground Zero has launched a nationwide campaign for ESPN’s 2004 Summer X Games, the agency said.
The Marina del Rey, Calif.-based agency created a series of outdoor messages promoting the competition, to be held Aug. 5-8 in Los Angeles and broadcast live on ESPN and ABC. The ads, which are set at L.A. International Airport and emphasize the event’s daredevil disposition, are already appearing on LAX shuttle buses and on “a dozen big boards all over the city,” said agency president Andrew Gledhill.
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