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Nerdy Genius Stars in Ads for ESPN Web Site
LOS ANGELES–Ground Zero introduces a character called “Netboy” in its first ads for ESPN SportsZone, the all-sports cable network’s online venture.
A cross between a computer nerd and a sports genius, Netboy interacts with sports legends such as Kareem Abdul-Jabbar, Jim Plunket and Roger Craig, as well as ESPN on-air personalities such as Chris Meyers, in the humorous eight-spot TV campaign that broke last week on ESPN, ESPN2 and ESPN News.
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