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LOS ANGELES Ground Zero here has replaced Open Minds in the Southern California Honda Dealers Association creative and media review, per sources.
Open Minds, Irvine, Calif., a subsidiary of Honda’s lead agency, independent RPA, Santa Monica, Calif., had been one of four California shops that initially advanced into the finals. The others are: independent Cimarron Group, Hollywood; Secret Weapon Marketing, Santa Monica; and Siltanen & Partners, Marina del Rey.
The shops declined comment.
Final presentations are scheduled for September, according to sources.
There
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