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Look for Terra Lycos to increase the ad budget for its Lycos brand by “tens of millions of dollars” this year and evolve or discard its “Dig into it deeper” positioning, according to Steven Gross, the Internet portal’s new U.S. vp of marketing.
Gross joined the Walt ham, Mass., client last week.
He said he was generally pleased with work from Lycos agency Hill, Holliday, Connors, Cosmopulos, Bos ton. “I don’t intend to do an agency review at this time,” he said.
But Gross added that no long-term decisions have been made about the client-agency relationship or the nature of upcoming ads.
There has been some tension since Barcelona, Spain-based Terra Networks’ $12.5
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