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Gross behavior

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Turner Advertising is promoting an interactive exhibit that offers children answers to various questions about the slimy, oozy and crusty aspects of the human body.

A print campaign breaks this month in local newspapers with the tag "Snot what you think. Grossology."

The Evanston, Ill., agency created the pro-bono work for Chicago's Peggy Notebaert Nature Museum's Grossology exhibit.

"It's a wildly fun exhibit where kids find out about farts, burps and other gross stuff," said Ann Cunniff, the shop's vice president. "We wanted the ads to reflect that usual fun."

The 6,000-square-foot exhibit features a vomit center, where kids can learn why humans throw up, a giant nose that visitors can walk through to find out about olfaction and mucus production and other displays.

The print features an animated old man decked with a huge nose and a wad of green slimy snot on his finger. "Don't miss Grossology. It's the pick of the season," reads the copy.

The exhibit is touring North America on a five-year commitment. It runs in Chicago until January.