Groppi Forges Creative Alliance

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BOSTON Groppi Advertising Design has teamed with copywriter Rich Hannon, looking to partner with the 25-year advertising veteran on various client projects, according to agency president Ken Groppi.

“The goal is to be able to provide more complete, cost-effective services to clients that prefer long-term, project-basis relationships,” Groppi said.

Hannon, who bills himself as Cogent Creative (although at present he is that operation’s sole employee), has worked for Allen & Gerritsen, Trinity Communications and other Boston-area shops.



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