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NEW YORK Omnicom Group’s Uproar has added Hasbro’s games business from WPP Group’s Grey, the latter agency said on Monday.
Annual media spending behind the work that moved is estimated in excess of $40 million, according to Nielsen Monitor-Plus.
The games include Monopoly, Trivial Pursuit and Scrabble. Grey had picked up much of the assignment from the Boston-based Havas agency Arnold last year [Adweek Online, Mar. 6]. At the time, the move represented a consolidation of all Hasbro games at Grey.
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