Nicole Patte-Bezinski has joined Grey Global Group's G2 Worldwide as chief financial officer. She replaced Pedro Laboy earlier this month and is based in New York, reporting to G2 Worldwide president Steven Gilliatt. Previously, Patte-Bezinski was CFO at AR Media and controller and vice president of finance at E7th.com. She also has worked at Donna Karan, NASD Regulation and Ritz-Carlton. G2 Worldwide is a brand consultancy with 43 offices in 39 countries. Its clients include BellSouth, Kmart, Masterfoods, Ciba Vision and Network Associates.