Grey's First TV Commercials for Unisys to Debut

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New YORK—In its first TV work for Unisys, Grey Worldwide gives a nod to the film High Noon in one ad, and uses a fashion metaphor in another.

The Blue Bell, Pa.-based client creates inte grated IT systems, the implementation of which can cause conflicts.

In one of three 30-second spots, set to break April 15, two executives square off like gunslingers in a Western. A voiceover says ominously of the chief information officer, “He wanted it to work better.”



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