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Grey’s demonstrated high-tech and telecom experience and its dedication to client ser vice were key to landing the estimated $120 million BellSouth review last week, sources said.
“This pitch was won by darkGrey,” said Steve Blamer, president of Grey New York, referring to the Grey unit that specializes in high-tech accounts. “This win validates the ‘village’ concept that puts the client first.”
Blamer was referring to how he restructured the agency into 10 so-called “villages” earlier this year, each with a particular specialty.
Additionally, darkGrey’s success in marketing clients such as Oracle Corp.,
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