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SAN FRANCISCO Greyhound Lines has awarded its ad account to independent Butler, Shine, Stern & Partners in Sausalito, Calif., after a review, the client confirmed.
The shop pitched the business with Hispanic marketing agency The Vidal Partnership and global public relations firm Edelman.
“BSSP, Vidal and Edelman are a unified team and demonstrated a commitment to collaboration throughout the process. We were impressed with their passion and enthusiasm for the brand,” said Toby Purdy, Greyhound’s CMO.
The estimated budget is $20 million, per sources.
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