Greyhound Lines' Look-See Involves 5 Texas Agencies

Greyhound Lines here has launched a review of its $12-15 million advertising account, contacting four Texas shops in addition to the incumbent, The Richards Group of Dallas.
Katherine Williams, public relations manager for the client, confirmed the search last week but declined to identify participants. Sources said Dallas-area agencies LMS/Marc, PGC Advertising, Temerlin McClain and Houston’s Fogarty Klein & Partners were asked to submit credentials in recent weeks. Executives at those shops could not be reached or declined comment.
A Greyhound representative said no firm timetable has been established for a decision, though one agency executive expected a winner to be named by the end of April.
Williams said the review is not a reflection of Richards’ performance, and added, “We’re just looking to see what else is out there.”