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NEW YORK Nokia has awarded the marketing launch assignment of its N-Gage gaming mobile phone to Grey Worldwide, a client executive confirmed.
Christian Flom, senior marketing manager for Nokia and for N-Gage in Europe, denied the agency was given the assignment after a review. “It’s not a question of winning an assignment,” Flom said. “There was no review. We discussed this with them and they understand the gaming and the phone business. We are working on the marketing together with Grey of N-Gage.”
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