Grey Wins Nokia Gaming Business | Adweek Grey Wins Nokia Gaming Business | Adweek
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Grey Wins Nokia Gaming Business

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Nokia has awarded the launch assignment for its N-Gage gaming mobile phone to Grey Worldwide, a client executive confirmed. Sources estimated billings on the worldwide assignment at $100 million. Nokia senior marketing manager Christian Flom declined to comment on billings and on which Grey office would handle the business. Sources said Grey London pitched the account. Grey has handled Nokia's phone business in Europe since 1986.