Grey Steers Drivers to Indie Insurers

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NEW YORK Grey breaks a campaign today for Drive Insurance, a new offering from Progressive Insurance, the company said.

Directed by Tom Routson of Tool of North America and tagged “Relax, just drive,” the work features TV actors Ryan Stiles of The Drew Carey Show and Wendie Malick of Just Shoot Me. The client wants to educate consumers about the advantages of independent insurance agents.

The work breaks first in Florida, which is Progressive’s largest market, and then nationally on Jan.



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