Grey Snags Orville Redenbacher

NEW YORK — ConAgra has awarded creative duties for its Orville Redenbacher popcorn to Grey from Euro RSCG Tatham in Chicago, sources said. The client spent $10 million in measured media in 2001, according to CMR.

Sources said Earl Grey, a division of the New York-based agency, will handle the account for the Omaha, Neb., client. A Grey representative referred calls to the client, which could not immediately be reached. The win marks the third in less than two weeks for Grey, which nabbed Vlasic pickles and condiments and Ciba Vision contact lens and eye care products last week.