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NEW YORK WPP Group’s Grey is gearing up to unveil a new campaign that emphasizes Panasonic’s “Ideas for life” positioning, the client said.
Breaking Monday, May 16, on spot cable and network TV, radio, newspaper, in-store and on the Web, the new work showcases Panasonic’s array of improved products such as high-definition plasma TV screens, digital cameras and DVD recorders.
The last campaign also showcased the products, but the new work focuses more on the how the devices fit into people’s everyday lives rather than just spotlighting the electronics per se.
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