Grey, P. Diddy Team for 'Music Upfront'

NEW YORK Grey Global Group’s Alliance has formed a strategic partnership with Blue Flame Marketing + Advertising, a division of Bad Boy Entertainment, the agencies said. One of their first joint projects is a gathering described as a “music upfront” to take place in New York in May, during the traditional TV upfront.

In a statement, Blue Flame chief executive and music impresario Sean “P. Diddy” Combs said, “With the ever-growing challenges facing the music industry, it is important for labels to cultivate and maintain a healthy relationship and proximity to corporate America.