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NEW YORK — Grey Worldwide has named Robert Montagnese evp, global account director for Pantene. He replaces Nancy Bachrach who has been promoted to chief marketing officer, a new position, and will report directly to Grey New York president Steve Blamer.
In a statement, Blamer said Montagnese is ideal for the position. “If he didn’t exist, we would have had to invent him,” he said.
Montagnese joins Grey from the Sci Fi Network where he was svp of marketing for three months.
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