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Grey Advertising and incumbent McKinney & Silver will return next week for another round of presentations to marketing executives at Aetna/U.S. Healthcare, an executive with the Hartford, Conn., company said.
Waylon Ad, the St. Louis shop that also had a portion of the $40-50 million business, and Saatchi & Saatchi, New York, were cut late last week after a series of presentations this month that were supposed to result in a winner.
But Aetna decided to solicit details from McKinney & Silver, Raleigh, N.C.,
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