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Grey Global Group Acquires Babbit's 360

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NEW YORK -- Grey Global Group has purchased 360, the Atlanta shop that helped it win the estimated $120 million BellSouth account in December, sources said. Terms of the deal, which was expected, were undisclosed.

The Atlanta-based telecom told contenders in the review that it wanted an agency with an Atlanta office, and Grey enlisted 360, sources said. Client and Grey executives could not be reached. 360 was founded by Joel Babbit, formerly of Babbit & Reiman, in 1995.