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NEW YORK — Danish shoe company Ecco has awarded its estimated $20-25 million global account to Grey Worldwide, after a review in which the only other finalist was TBWA\Chiat\Day in New York, sources said.
Grey and its partner Ericsson Fina in New York will handle advertising, consumer research, and event marketing. MediaCom, Grey’s media arm, will handle media duties.
A campaign is expected next year as Ecco expands in the U.S. marketplace.
In a statement, Steve Blamer, president of Grey Worldwide New York, said, “The timing has never been better for a brand like Ecco to go forward with their plans for increasing their global visibility.
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