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In its first TV work for Unisys, Grey Worldwide gives a nod to the film High Noon in one ad, and uses a fashion metaphor in another.
The Blue Bell, Pa.-based client creates integrated IT systems, the implementation of which can cause conflicts.
In one of three 30-second spots, set to break April 15, two executives square off like gunslingers in a Western. A voiceover says ominously of the chief information officer, “He wanted it to work better.”
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