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The Automobile Club of Southern California’s first integrated image campaign from Grey Advertising appeals to the insurance needs of a broad range of consumers.
The centerpiece of the estimated $4 million campaign, which broke late last month in Southern California, is a 30-second TV spot titled “Possessions.” It opens with kids and a dog playing in front of a house, as onscreen text reads, “2 kids. … 1 dog. … Millions of memories.” The spot continues to show shots of people enjoying their cars, boats and apartments.
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