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Grey has edged past McKinney & Silver in the competition for Aetna’s $40-50 million marketing business.
Sources close to the review said New York-based Grey got the nod from the Hartford, Conn.-based insurers review committee, but must now make a final presentation in the weeks ahead to Aetna’s new chief executive officer, Dr. John “Jack” Rowe. Alex Kaufman, Aetna’s head of advertising and brand management declined comment, as did executives at Raleigh, N.C.-based McKinney and Grey.
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